Simon Oliver Sinek is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). Sinek was born in Wimbledon, London, United Kingdom and as a child, he lived in Johannesburg (South Africa), London, and Hong Kong before settling in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991. He studied law at London's City University, but left law school to go into advertising. He received a BA in cultural anthropology from Brandeis University.
Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather. He later launched his own business, Sinek Partners. Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times. As a motivational speaker, Sinek has spoken at the UN Global Compact Leaders Summit in 2016, and at TEDx conferences several times, beginning in 2009. In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for "customized Simon Sinek leadership training" to take place between April 26 and May 15, 2018, provided by Ernst & Young. In November 2018, Publishers Weekly reported that Sinek would start Optimism Press, a new imprint of Penguin Random House, Sinek is also an instructor of strategic communications at Columbia University,and is an adjunct staff member of the RAND Corporation.
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these "natural-born leaders" may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization can inspire others, both inside and outside their organization, to help advance their ideas and their vision. We can all learn to lead. The goal of this book is not simply to try to fix the things that aren't working. Rather, I wrote this book as a guide to focus on and amplify the things that do work. I do not aim to upset the solutions offered by others. Most of the answers we get, when based on sound evidence, are perfectly valid. However, if we're starting with the wrong questions, if we don't understand the cause, then even the right answers will always steer us wrong ... eventually. The truth, you see, is always revealed... eventually. The stories that follow are of those individuals and organizations that naturally embody this pattern. They are the ones that start with Why.
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