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Politics_ The Basics

2021-10-20 13:22:12

Author

Stephen D. Tansey has taught Politics at the universities of Ife (Nigeria), Bournemouth, Exeter, and the Open University (UK), as well as for the WEA. He is the author of Business, Information Technology and Society (2002). He currently leads a Philosophy Workshop for University of the Third Age, Poole. Nigel Jackson has worked as a parliamentary agent for a UK political party, for an MP and as a parliamentary lobbyist. Teaching at the University of Plymouth his research interests are in political communication and political marketing, especially online.

Editor

Dr Nigel Jackson

Associate Professor (Reader) in Persuasion and Communication

Plymouth Business School (Faculty of Arts, Humanities and Business)

I worked for over fifteen years in public relations,ns and marketing, gaining a fairly eclectic experience. Starting off in politics around Westminster and later became a parliamentary lobbyist. As Head of Communications for a top 200 charity I was responsible for all internal and external communications, especially focused on fundraising and promoting the cause and programmes of the charity. Working in a marcomms agency provided detailed insight of how SME's could best apply PR. Responsible for the PR of a market-leading training agency developed my understanding of how a single commercial company might use a wide range of channels, including events, to sell and enhance its reputation.

I joined the BSc Events Management team for its first year in 2006, and also teach marketing modules for our Business Management degrees.. I have taught on a number of modules, especially those that relate to communication skills and strategic questions. One of my most recent teaching developments is a module The Psychology of Events.. I have had published over thirty articles and book chapters, plus three textbooks.  My research focuses on how organisations can communicate effectively to change the behaviour of their key stakeholders. I am currently writing a research-based book on how event managers worldwide seek to change behaviour through nudges, negotiation and persuasive messages. 

Qualifications

BA (Hons) University of Hull, Political Studies 1986
PGCE Post-16 Compulsory Education, University of Plymouth 2002
PhD, Political Communication, University of Bournemouth, 2008

Teaching

Research

Publications

Discription

This highly successful introduction to the world of politics has been fully revised and updated to explore the key issues of the twenty-first century. The new edition builds on the reputation for clarity and comprehensive coverage that has made previous editions essential reading for students of politics.

The third edition of Politics: The Basics:

  • introduces all the key areas of politics, explaining all the basic ideas and terms, making it an ideal text for propsective undergraduate students and the general reader
  • is clearly and accessibly written, making use of boxes, figures and tables to illustrate key issues
  • has a wider international focus and includes a variety of case studies and examples
  • contains brand new material on postmodernism, terrorism, information technology, globalization and the media
  • features an appendix which gives guidance to a variety of useful political sources, including books, newspapers and the Internet as well as information on politics courses and associations.

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